Your $400 Newsletter Bonus
As an extra added bonus, when you order your new website with us we will also provide you with four custom-made newsletters of the type shown below valued at a total of $400. You'll love them.
The reason we're doing this is to give you a chance to see how newsletters can add a touch of class to your business while also helping you increase sales.
Here are some of the basic benefits of newsletters:
- Strengthen relationships with customers
- Grow your mailing list and increase the reach and visibility of your content
- Create a culture and personality around your business
- Re-engage and up-sell existing clients
- Establish your company as a trusted source of knowledge within your industry
- Sell more products or services
You would pay at least $100 - $250 for a newsletter like this anywhere else... and that's assuming you could find somebody who would do them. But we're giving you four of them totally free with your new website because we know you'll like them and see their value.
If you like them and want us to continue doing them for you (like we think you will), we'll do more for you later at a significantly reduced price from the normal retail cost we charge.
Ways To Deliver Your Newsletter
You have a couple of options for delivering your newsletter to your customers and prospects:
- Embed them in your blog or a page on your website (we'll set it up for you).
- Deliver them via email (we'll show you how!) or by autoresponder.
Starting and building an email list of newsletter subscribers is a really smart move because it helps you get into email marketing and/or e-commerce (which you should be doing!).
If the subject is something people are interested in, they naturally like newsletter and appreciate you providing them. They are educational and entertaining because you can sprinkle them with links, videos, special offers and promotions, and announcements of interest to your market.
Newsletters also keep visitors 'on your site' longer (because they're reading) and Google interprets this as meaning that they like your site. This reduces 'bounce rate' and causes Google to rank your site higher.
To make a newsletter that well-fits your business and clientele, we'll spend some time discussing the right content with you before we actually produce anything. Then you'll have a chance to approve the final version.
After a few 'issues' we'll get to know your business and 'your voice' better and it'll be easier and faster to make subsequent issues. But we'll always work closely with you in doing so.
After your four free newsletters, you'll have an opportunity to continue having us make them for you at a seriously reduced price. The free first four give you a chance to see how well they work.
Take a look at the examples below and later we'll discuss adapting the newsletter idea in a manner that's good for your business objectives.
First, here's an example of a newsletter about fashion....but it could be adapted to any type of business, i.e. types of tools, travel destinations, vehicle reviews, services of any type, tips on skill development (Karate, Judo, music lessons), accounting concepts (e.g. videos of discussions or webinars).
It could even be adapted to a hotel or restaurant, i.e. rooms, services, dishes, specialties, various services, etc.
Your idea is to get the reader thinking about products or services that you provide. Where YOU have your biggest opportunity is the comments and suggestions (presumably yours) that you add to the content.
First, we'll show you a fashion-oriented example. And then some others. But notice the many different options of formatting and content.
Next, here's a newsletter that would appeal to anybody contemplating a trip to the fascinating country of Colombia. Something like this could be adapted to any vacation destination or activity.
........................................................Here it is.............................................
Here's an example of a newsletter adapted for a business that sells DIY tools. But obviously, this idea is adaptable to any business that sells merchandise or hardgoods of any kind. People who make these kinds of purchases are always interested in reviews so the "review" format has lots of applications.
Some people might consider this a rather 'dry' subject but most people know that online privacy and related issues are very serious issues nowadays. There is a big market for this kind of information. These newsletters would be great for warnings, alerts, advisories and also news about equipment and services related to these issues.
There's no doubt that controversy can be one way to get attention and there certainly are enough controversial issues and people on the scene today. Elon Musk and his Tesla company is one of them. This newsletter is an example of taking current information about Teslas (at the time) and putting it in newsletter form. But there's a degree of debate and controversy in every industry... probably even yours. Newsletters are a way to capitalize on it. For example, Ford vs. Chevy owners, dog vs. cat lovers, sports rivalries, and of course.... politics. The list goes on and on.
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